I see designwhere otherssee ordinary.
I'm Siddardh, a multidisciplinary designer transforming visual ideas and complex workflows into clear, human-centered experiences. From graphic design and visual communication to Product Design, I bring together creativity, structured thinking, and an understanding of people.
Every project started with a real problem.
Each card tells you the problem, what I did and what I made — open a case study for the full story.
VOUCH
An app that helps domestic and informal workers build verified records of their work and earnings.
- Domain
- HRTech · Social Impact
- My role
- UI/UX Designer (co-designer)
Domestic workers do real, regular work — but have no proof of it, so they can't show their history to new employers or banks.
Read the VOUCH case study
How I Approach Product Design.
Understand
Understand user needs through research.
Prioritize
Identify and prioritize meaningful problems.
Translate
Translate insights into clear user flows and prototypes.
Validate
Validate design decisions through usability testing.
Six simple questions behind every project.
- 01Understand
What is actually happening?
I ask questions and listen to people before sketching anything.
- 02Define
What is the real problem?
I frame the problem around user needs and the context the product lives in.
- 03Explore
What could make it better?
I try more than one direction and weigh the constraints and trade-offs of each.
- 04Build
How can I turn the idea into something usable?
I turn the strongest direction into flows, screens and a working prototype.
- 05Validate
Does it actually work for people?
A prototype is not a launched product — it has to be tested with the people it's for.
- 06Improve
What should change next?
Feedback decides what to keep, what to change, and what to drop.
Visual & Creative Practice.
Where my design journey began — branding, posters, campaigns, and digital and handmade artwork. This craft in composition, type and colour is what I bring into every product.
The mind behind
the work.
My foundation is graphic design training at MAAC Multimedia Institute. With a completed MBA in Marketing, I'm bringing a human-centered and business-aware lens to my transition into product design.
- Chapter 01
Graphic design & visual communication
My journey began with graphic design and visual communication, where I learned how typography, composition and visual hierarchy shape the way people understand information.
- Chapter 02
Teaching & training
My professional experience is as a Graphic Design Trainer at MAAC Multimedia Institute. Teaching and mentoring taught me to understand people, explain complex ideas clearly, and notice where learners struggle.
- Chapter 03
Product Design
I'm transitioning into a Product Designer role. My product design projects come from design learning, collaborative projects, and self-initiated work — not employment as a Product Designer.
- Chapter 04
MBA · Marketing
I have completed my MBA in Marketing. It helps me consider who a problem affects, why it matters, and how design can support both people and business goals.
- Chapter 05
EdTech & HRTech
Today I'm exploring how thoughtful design can simplify complex workflows, particularly in education and work — places where better design changes someone's day or livelihood.
- Chapter 06
My approach
Understand people first, solve the real problem, keep it simple, and remember that a prototype is not a launched product until it has been tested with real people.
